The term “guerrilla marketing” was coined by writer Conrad Jay Levinson in 1980. The term seems eerily similar to an ancient combat method, but it has nothing to do with it, as the technique relies on surprise.
This marketing strategy aims to produce outlandish campaigns and techniques that attract people’s attention in unexpected ways during their daily lives. After all, it is only via a creative strategy that this marketing can be kept within a reasonable price. We must invite them to join while avoiding disturbing them.
Guerrilla marketing is popular among marketers because of its low cost. The actual investment in this marketing is the creative and intellectual work that goes into it, as well as the execution of it. It is, in essence, a time investment rather than a money one.
As we are a Mohali-based digital marketing agency, Creative Bencher used to operate on the same principles.
Features of Guerrilla marketing
Guerrilla marketing offers a one-of-a-kind way to engage with potential customers. Surprising or shocking the audience is a common goal of guerilla marketing.
Cost-effectiveness- The bulk of its campaigns are low-cost but yield outstanding results. Because of this, guerrilla marketing resembles growth hacking.
Interactiveness- It uses the emotions and experiences of the target audience to urge them to participate in a campaign.
Provocativeness- Because it relies on emotional interaction, guerrilla marketing campaigns are frequently provocative and dangerous.
Types of Guerrilla Marketing
Guerrilla Marketing Statistics
Guerrilla marketing is not as comprehensive as, say, email marketing or social media marketing. As a result, it’s difficult to assess its overall effectiveness. We compiled data on the effectiveness of employing unique techniques to brand promotion to see if they work.
In Germany, 27% of decision-makers utilise non-traditional marketing to promote their business. Its marketers spend 90% less on advertising because they use unconventional approaches.
As per Guerilla marketing, 54 per cent of purchasing decisions are influenced by word of mouth.
Guerrilla marketing may drive your potential customers into a purchase while also helping you save money on marketing. Even so, this strategy benefits just a small fraction of marketers.
Guerrilla Marketing Strategies and Tips
Open a pop-up shop
Use posters and stickers
Be concise and consistent
Focus on smaller groups
Pros and Cons of Guerrilla Marketing
Guerrilla marketing has both advantages and disadvantages. Take both into account before deciding to go ahead.
Guerrilla marketing’s advantages
Guerrilla marketing is less expensive to implement than traditional advertising, whether employing a basic stencil or a large sticker.
When it comes to guerrilla marketing, imagination takes precedence over finance. One needs to follow the creative forms of promotions & advertisements for greater resonance.
Guerrilla marketing is highly reliant on word-of-mouth marketing, which is widely regarded as one of the most powerful weapons in a marketer’s armoury. Nothing beats encouraging people to talk about your campaign on their own initiative.
Guerrilla Marketing’s Disadvantages
Messages can be misinterpreted- Guerrilla marketing efforts frequently have an air of mystery about them, and while this feeling of wonder can help a campaign gain attention and notice, the lack of clarity can also cause audience interpretation to be skewed.
Guerrilla Marketing at Creative Benchers
At Creative Benchers, our goal is to promote and advertise your business in a unique and creative way, using Guerilla marketing techniques for real and effective results. So, now that you know how critical it is to comprehend authentic and real marketing techniques, contact us today.
Creative Benchers is a marketing and advertising agency that you can rely on as we strive to excel in all aspects. We create high-quality content and believe that our innovative marketing techniques can help your business get traction.