When buyers plan to buy a product or opt for service, they validate the company details and check product credibility via internet. So, when it’s about online reputation majority of user use social media platforms to build their brand image. And Facebook is on the top. Therefore, customers will most likely view your Facebook page before they scroll for your website.
How important is it to use social media platforms like Facebook to construct and build a trustworthy brand?
Social media channels are search engines as well, and many consumers conduct their research directly on Facebook or on other social media channels.
While your website provides information about your products or services, social media can help establish client trust by allowing them to see beyond company marketing and further helps them to understand what a good company is all about.
At creative benchers, we strive to make everything as simple as possible. As a result, following are some simple and easy-to-implement tactics that, when combined, will show how your Facebook Page may help individuals believe they can trust you and that you are the best option.
1. Validate your page
Earlier, Facebook only allowed celebrities and major corporations to verify their pages, ensuring that you are dealing with the real person or brand and not a counterfeit. But now, if you are authentic, you can have a verified Facebook account. You’ll need to present proof of your legitimacy, such as a business phone number, a utility bill bearing the company name, or your articles of incorporation.
When developing your page, incorporate your branding aspects. Keep your logo, color scheme, and style consistent to gain more credibility. Consistency also helps in the formation of brand authenticity in the minds of customers.
3. Home page that defines your Brand or product
This is where you may describe your company’s main values and provide them with important company information. You can add all of your contact information, as well as links to your other social media pages, your website, or special products.
4. Show them from scratch
It’s not just about promoting and advertising your product or service on media platforms. It’s all about piquing clients’ curiosity, whether current or potential. Product demos, behind-the-scenes films or images, and even family members can express that the real people support this brand or product.
5. Social media Influencer
You know who I’m talking about? Those people who everyone knows? They are social media influencer.
Use them to gain greater resonance by adding images of yourself with them or tag them in relevant posts. This will help to attract more visitors to your page and raise your credibility. Don’t just tag random influencers on social media; this is bad social media etiquette, and they may restrict you.
6. Disseminate excellent news
Did you receive a write-up or mention in the news?
Share it with your followers to gain their trust and gain traffic.
Your followers will realize you are a real person behind the brand and connect with you live. The organic reach for Facebook Live videos is higher than for recorded videos.